Category: Kim

Posted on /by Kim Goodhart/in Kim, Video Marketing

The 3 Worst Limiting Beliefs Holding You Back


Video storytelling is arguably the most powerful tool in the art of communication.

If you have an idea, product or service that your audience will benefit from you need to use video to communicate what it does to those that count.

It’s takes a lot of hard work to build an idea that works, it takes a lot of hard work to get people interested. It’s a complete and utter waste of time, energy and money to let all that effort go to waste and drop the ball at the finishing line.

The challenge, and I understand this because it’s real. Is that video is an expensive medium and it’s not always easy to find the budget.

The good news is that you already have everything you need stored away in the pocket of your jacket or tucked away in your bag. Your smart phone is so powerful, it has everything you need to make amazing video stories that will give you the power to make sure that your ideas, product and services get the attention they deserve.

The only thing holding you back are 3 limited beliefs.

Limiting Belief #1 - ‘I’m a technophobe I can’t make videos!’

The most common thing we hear people say is, ‘I’m a technophobe. I can’t make videos!’ And I can understand that. Technology can be confusing at first, but it doesn’t have to be. Filming is obviously easy. All you need to do is press record. Editing is a little more complicated, but picture this. If I gave you some glue, a pair of scissors and the transcript of your last pitch and I asked you to cut up your conversation into little bits, throw out the parts you didn't like and keep the parts that you did. And then I asked you to stick all the bits where you said it right back together in an order that makes sense would you be able to do it? If your answer is, ‘Yes!’ Then you can master editing, because that’s exactly what you do when you edit, albeit on a computer screen. 

Limiting Belief #2 - ‘I don’t have the time.’

I can’t count the amount of times I’ve heard someone say, ‘I don’t have the time.’ We all say we don’t have time but we do. We have plenty of time. What we mean, is that we haven’t made it a priority. 3 years ago, someone told me I should be using Facebook ads. I didn't believe them. I’m not a huge fan of Facebook advertising and then this year someone convinced me that it was the best way to reach a wider audience. I dedicated a few weeks to learning about the different types of ads and how to set them up and you know what? It was easy. And I reached a whole new group of people and they’re amazing. So, the real question is this, ‘can you afford NOT to dedicate a bit of time to learning a new skill that will give you the power to get your ideas, products and services the attention they deserve?’


‘Right, I didn't think so!’ 

Limiting Belief #3 ‘No one will want to watch my videos.’

And finally, ‘No one’s going to want to watch my videos!’ Are you sure about that? You have an idea, product or service that is of genuine benefit to a group of people. If they knew about it and they acted on it then their lives would actually be better for the experience. The only problem you have between where you are now and where you want to be is that they have no idea that what you’re offering is useful to them.

I wish someone had persuaded me 3-years ago that I needed to master Facebook advertising. I wish someone could have shown me a case study video of someone that I would relate to, to prove to me the impact it would have on my life. Because if they had convinced me to make it a priority, I might be much further ahead on my journey and your audience are no different.

So, yes, they do want to watch your videos, you do have the time and you have all the skills and technology you need to be able to make amazing marketing videos. So, go out there and make sure your ideas, products and services get the attention they deserve, so that we’ll all be better off.

Posted on /by Kim Goodhart/in Kim, Video Marketing

How to Ask for a Testimonial

Amazing testimonials are the icing on the cake when it comes to selling what you do.

It takes a lot of hard work and effort to create a product or service that’s of real benefit to your customers. It takes a lot of hard work and effort to get their attention and get them interested in what you do. And now that you’ve got them this far, you don't want to waste all that hard work and effort by losing them. Instead you want to sweep them up off their feet on a wave of positive emotion and carry them over the finishing line, so that they buy your product or service and reap the rewards of all that you have to offer,

Research shows that 88% of people trust online reviews as much as they trust a personal recommendation. But unlike personal recommendations, testimonials give you the opportunity to craft the message in a manner that your ideal customers will both connect with and be inspired by, which to me, makes testimonials the most powerful way to get people over the line and buy what you do.

But how do you get someone to agree to give you an amazing testimonial? How do you get you get your favorite customers to give you just the right information, that you need in order to inspire your audience to buy?

Build a relationship with your customers.

If you don’t already know your customers, start building a conversation with them. This might be in person or on-line. It doesn't matter whether you meet them face-to-face or in a social media group or you send them regular newsletters or updates. Start asking them questions. Find out who they are, what they want, what they’re afraid of and what they want their future to look like. The key is to build a connection with them, so that above and beyond what you’re selling them, they like and trust you as a person.

Share your vision for the future.

What is it that you want to achieve with your business? Do your customers know about your hopes and aspirations? Do they know what you care about? If not, then start to share your vision for the future with them. Let them into who you are and what your values are. The more you share, the more your ideal customers will become loyal fans. That’s because your ideal customers are likely to share the same values and vision as you. They were attracted to your business for a reason and by opening up to them you will not only strengthen your bond you will create loyal fans for life.

Ask them to help you.

You don't need to ask your customers for an outright testimonial. You can simply ask them for their support. Now, that they know, like and trust you, you can share with them what you're hoping to achieve and ask for their help. Connect them to your higher purpose and ask them if they could spare some time to have a conversation with you about that. Ask them if you can record the conversation so that you can refer back to it and then talk to them about who they are, what challenges they faced, why they chose to buy from you, how you’ve solved their problems and what their future now looks like.

From this conversation you can get an Amazing Testimonial and testimonials truly are money in the bank. Taking the time to get to know your customers and build a library of amazing testimonials, so that you can sweep people off their feet and carry them over the line is quite simply smart business.  So, work hard to create amazing success stories for your customers and then share them with the world. Good Luck!

Posted on /by Kim Goodhart/in Kim, Video Marketing

David Darling, Former CEO Pacific Edge

Everybody loves a great testimonial. There’s nothing quite like social proof to validate what you offer but how do you get one?

The standard business advice is to ask your customers for a testimonial and perhaps offer them an incentive for their time. If you offer real value to your customers and you have raving fans that shouldn’t be too hard right?!

Wrong! If you’ve ever been asked to give a testimonial for someone, you’ll know immediately why this isn't a good idea. 

It’s a horrible feeling wondering what to say to help someone market their product or service. Most people want to help. They just don't know how. So, unless your customer is a seasoned marketer they’re either going to politely ignore your request or write something awkward and stilted that they think people want to hear rather than what they actually think. They deserve your gratitude, but this approach is unlikely to give you the right messaging and it’s a wasted opportunity because it doesn’t have to be that way.

Your customers are people. They love what you sell, and you’ve helped them solve some problem in their life. So, they’re more than likely happy to share their thoughts with you. Use that.

Arrange a time to have a relaxed conversation with them.

Let them know that you want to put together some testimonials to market your product or service. Explain to them that you understand that it can be really hard to give a testimonial, so instead all you want to do is have a very relaxed conversation with them about your product or service and how it helped them. Let them know that you want to record the conversation, so that you can play back what they said and use some of the conversation to create a testimonial. Make sure that they know that you will run anything you use past them before you use it. 

If you can see them in person then do it in person. If you can’t then set up a meeting on Zoom.

Talk to them but more importantly listen to them.

If your product or service has helped someone with something in their life, then they’re going to be more than happy to chat to you about what that was. Ask them how they heard about you. Ask them about what challenges they were facing. Ask them about why they purchased from you. Ask them how your product or service helped them?

But more importantly listen to them. The more you actively listen to them the more they will talk to you. People like to feel heard. If you really listen and ask probing questions to go deeper, they will tell you everything you need to know. You’ll end up with far more than just testimonials. The conversation will become a gold mine of information that you can later use to make your product or service even better.

Transcribe the Interview.

After your chat, get your conversation transcribed and then listen to the conversation again. You’ll be amazed by the quality of the content that you have. They will have said things you could never have dreamed possible and would certainly never have written. Highlight all the useful pieces and then copy and paste them into a document. Structure them in the order that you want. You can even reword things to make it flow more easily. Once you have everything that you want to use, send it to your customer and ask them for their feedback. If there's anything that they want to change then let them. 

And there you have it. The perfect written testimonial to market your product or service. 

So, go out there and start getting them. Testimonials from raving fans are an amazing way to sell what you do. If you don't already have them then you should.

Posted on /by Kim Goodhart/in Kim, Video Marketing

Three Reasons Not To Hire A Videographer

It’s a great feeling when a client says something like, “Wow, wow, wow!!! Amazing. Jeepers Guys, just loving the work here.” It’s like a rush of happiness sweeps through your body and it makes everything feel worthwhile.

 It would be nice if you could bottle up that emotion and share it with everyone.

 It would be even nicer if you could share it with potential clients to show them just how amazing you are.

 Wishful thinking aside, the secret to scaling your business is to create success story videos of your favourite clients talking from the heart, about how they truly think and feel about how you solved their problems and transformed their lives.

These video stories should be the power source behind every sales campaign you start as they provide unequivocal, social proof that what you do works.

However, every day we meet people who wish that other people knew how amazing they were.

They know they achieve amazing results.

They’re just waiting until they have the budget to be able to hire a videographer to bring their success stories to life.

If this is you, then listen to me, because you’re missing a massive opportunity – you don’t need to hire a videographer – you can do it yourself.

In fact, let me tell you a secret.

You may actually be the best person to create your video stories.


Many videographers are far more into their cameras and lights than the heart of your story.

Many of them don’t care about what you do. Many of them don’t know what you do. And many of them have no idea how you transform your customer’s life. But you, you know your customers. You care about them. You know what challenges they face. You know how you helped them. And you know how you transformed their life. You know their story, so you know what questions to ask.

The best interviews happen when the person in front of the camera feels completely relaxed but your videographer is a stranger to your customer.

Your favourite customer has never met your videographer. How will your videographer get them to open up in front of the camera? How will they encourage them to tell them what they really think and feel? It takes amazing skill to get a stranger to go deep and talk from the heart. But you’re not a stranger. They trust you and so, they’ll talk to you about it. This is what creates the magic of an amazing, success story video.

Your potential customers don't care about the quality of the video they care about the transformation you created.

Your potential customers aren’t grading you on the quality of your video. That would be like choosing you because you drive an Aston Martin – or put the other way not choosing you because you drive a Mazda. The camera on your smart phone is now so amazing that you have everything you need to create a good quality video. They’re not picking you because you created a video that could win a film award – they’re choosing you because you’re the best at what you do and what better way to prove that than showing them someone talking from the heart about how you transformed their life.

 So, if you want to bottle up that amazing feeling that you get when you hear someone talking about how amazing you are and how you transformed their life – then you need to forget about hiring a videographer and get out your phone and start filming your favourite customers talking from the heart about how you transformed their life. That’s the easiest and fastest route to building your business.

Posted on /by Irene Henson/in Kim, Video Marketing

The Number One Reason Why Marketing Videos are Critical to Scaling Your Business

I can vividly remember the first pitch I was invited to attend.

I knew what we had to offer was amazing. I knew that if they gave us the chance we could do amazing things for them. What I didn't know was how how to sell that idea to them because I had absolutely zero sales experience. 

As I was crossing the harbour bridge on my way to the meeting my anxiety kicked in. What was I doing? Who was I trying to kid? I couldn’t do this?

But I didn't want to turn around and go back. If I did that I would be giving up and I'd invested too much. 

So, I tried to focus on my breathing and calm the competing thoughts in my head.

When I arrived at the reception I was greeted by 3 lovely women and for a brief moment it looked like everything would be ok – but then I started to get the shakes. Now I don’t know if you’re anything like me but once I get the shakes I can't stop. I mean I literally can’t stand on my own two feet because they take over my whole body. I can't pick up a glass of water or I’ll spill it and so, I sat at the table trying to keep the weight off my feet in case it gave away how badly I was shaking. 

Amazingly the three women I met that day did hear me out but not surprisingly I didn’t complete the sale. 

It was not the only meeting I would ever have like that – but it was the worst!

Bit by bit, pitch by pitch I got better until I started to score some jobs. It was a very slow, uphill grind and each job required the same effort. 

However, the moment we started to get real results all that changed. We quickly learned that we could make testimonial videos or what I like to call success story videos of our clients.

Each video showcased the story of a client.

• What did they want to achieve?
• What was holding them back?
• Why did they decide to go with our approach?
• How had we transformed their life?

After we made the videos (you can watch them on the home page of our website) I was able to send out a cold email to potential customers and embed the relevant success story video in the email. 

When potential clients shared the values, I expressed in my email – they watched the video and then they asked to meet. It was the end of me ever having to sell what we did again. Because now, when I meet with a potential new client they already know what it is that we do. They already know what value it is that we offer AND we get straight to the part that I love most – which is what challenges are they facing and how can we help solve them.

From that day forwards I was able to take a step back and let my customers do all the selling for me. It was like a huge breath of fresh air. I felt the weight lift from me and suddenly everything in life was easier. 

So, if you want to make it easier to attract more clients or get buy-in from your audience then you need to utilise the power of authentic, video storytelling to create video stories about your successes. There’s nothing more powerful than someone talking from the heart on camera about what they truly think and feel about how you transformed their life. 

That's why marketing videos, particularly success story videos or testimonial videos are absolutely critical to scaling your business.

The Next Big Thing in Video Marketing
Posted on /by Irene Henson/in Kim, Video Marketing

The Next Big Thing in Video Marketing

Unless you’ve been hiding under a rock for the past 10 years then you know that the best way to sell your idea, product or service is through marketing videos.

But a quick venture into the world of video production companies might have left you feeling just a little bit frazzled because marketing videos are by no means cheap!

Well, don’t worry because I’m here to tell you that that’s no longer a problem. Why?

Because the next big thing in video marketing, is completely and utterly FREE!

So, what is it?

It’s video stories that you can make on your phone!

And no, I don’t mean videos like the ones that you might make of your kid’s birthday party or the work Christmas party. The point and shoot type.

And I don’t mean the fun gimmicky ones that the clever millennials know how to put together for TikTok or some other app.

I’m talking about authentic, video stories of your favourite customers, clients or people telling their story, in their words about how your ideas, product or service solved whatever problem it was that they were facing.

These video stories are quite simply, the most powerful tool in the art of persuasion.

So, if you want to stand out from the crowd and make sure that your ideas, products and services get noticed then you need to be sharing authentic, video stories with your audience.

Now, if you think that sounds complicated. It’s really not.

Here’s what you need to do.

Step 1:

Find someone that has direct experience of your idea, product or service that’s now a raving fan of whatever amazing thing you’ve created.

Step 2:

Get out your phone and film them while you ask them 4 questions:

  • Who are you?
  • What problems or challenges were you facing?
  • How did I/we solve them?
  • And what has been the outcome?

Step 3:

Film some video of them both struggling with the challenges that they were facing and reaping the benefits of your idea, product or service.

Step 4:

Download iMovie on an iPhone OR Adobe Premier Rush on your Android.

Follow the instructions to import your interview, cut out the bits you no longer want (like you asking the questions), add some pictures over the top, layer in a bit of music and then add a title to the front of your video.

Step 5:

Post it on social media, play it at your presentation or email it to your target audience.

It really is as simple as that.

Don’t worry about getting it perfect. This is not about creating slick, flashy, marketing content that costs thousands!

You don't need to spend that because the most powerful tool for your marketing strategy is not a flashy, marketing video. It’s an authentic, video story of someone talking from the heart about what they truly think and feel about what you do.

There’s nothing more powerful that that.

So, go out there and give it a go.

Posted on /by admin/in Article - Vision, Kim, Strategy - Vision

What the desert and a diet of mopane worms and beer taught me about life

They say you can never really grow as a person or learn anything new until you experience something that so profoundly changes the way you view the world that it forces you to start asking questions about your life. The search for those answers takes you on a journey that you would never previously have thought possible.

I was 19 the day I found myself on a rickety, dirty, white bus being driven 550km from Windhoek to Oshakati across the sandy, barren desert landscape of Namibia.

I watched the passing landscape with a mixture of excitement and exhileration. I had never seen such long, straight, empty roads and the mirage created by the blazing sun was something magical to behold. As we drove further north, we passed typical African villages. Small groups of wooden huts set in circles, surrounded by the local tribesman and goats that seemed to survive off eating cardboard boxes. I was in heaven.

Deep down I was yearning for something different. I desperately wanted to discover something that would make life meaningful. I didn’t know what I was looking for but in my naïve mind I felt that as long as I was somewhere different, somewhere far away from where I’d been, I would be closer to it.

And so, I had signed up with 12 others to be a volunteer teacher in Owamboland, the northern most region of Namibia that boarders Angola.

On our arrival at the teacher training centre in Oshakati we were shown to our sleeping quarters, a line of bunk beds in an old make shift gymnasium, and then taken for dinner. We entered a huge room full of teachers from all over the region and sat down at our table – the only group of white faces in the room.

It was my first real experience of Owamboland and our first introduction to what life is like without the privileges of the West. Here we were served our first meal of Oshifima and dry ox meat, staple food for the region. Oshifima is an unpleasant tasting (to me) maize meal that resembles something between mashed potato and semolina, but has a surface texture of something like congealed, cold custard, and the dry Ox meat smelt rank.

I’d always been led to believe that if you were really hungry you would eat anything. Now, I wish that was true. I discovered that there is something worse than being hungry. It is being hungry and being offerred something so unpleasant that you can’t actually stomach it. By the third day I sat at a table in front of a plate of food, and I passed out.

The locals seemed thourougly entertained that we would choose to starve rather than eat and so, they very kindly invited us to a braai (BBQ). The fire was burning, the stars were out and the night was filled with anticpation as we sat down to dinner. A plate of food was served and we went to dig in but stopped almost as abruptly. Picking up a curly piece of meat under the light of the stars and a few candles, we cautiously examined what we were about to put in our mouths. From where I’d come from meat did not normally look like curly, rubbery fries and we were confused by what we were being served.

On further inspection it became clear that what we were about to eat was BBQ grilled intestines, accompanied by bowls of Mopane worms. The intenstines you can imagine. Mopane worms, on the other hand, are highly nutritious and the locals fry them up as a delicacy and serve them up at every pub, rather like peanuts.

A mixture of hysteria and exctiement, turned to giggles as we dared each other to eat them. Well, it was starve or eat something. Almost immediately on biting into the Mopane worm it turned to a horrid tasting dust that stuck to our mouths. Somehow after frying them they dry out and become powdery. It’s not something I will easily forget and I have never been more pleased for the beer at the table. It was the only way to get rid of the taste. In fact it was the first thing with any caolries I’d put into my body in days and so I was seriously hoping I could live off it.

This is when our supervisor laughed and announced that there was a KFC down the road and asked us if we would like to go there for some food! I’ve never liked KFC, but that night it was the best food I have ever eaten – despite the fact that the restaurant was covered in flying bugs the size of a fist.

Fully acquainted with local teaching practices, and where to find junk food and beer, we were ready to be despatched to the schools. The principal of a local school, Andima, came to collect myself and another volunteer, Lynn. We drove 80km north on the one tarmac road until we got to Ohangwena. Ohangwena was a little bigger than the villages we’d passed on our trip north, but it was still a baren landscape of sand, palm trees and the odd dried shrub.

The town had a few houses and a few stores, including a post office and the school, but essentially these were makeshift shacks. The main centre of the town was an open area where meat, covered in flies, was hung up in the blazing sun. Second hand clothing, that looked like rejects from an oxfam store, were sold at tables. Kids ran around playing and babies were strapped to their mothers, or sister’s backs. This was to be my new home, and I was excited.

At the school I was introduced to the teachers in the staff room and informed that they still hadn’t found an Agriculture teacher for the year and would I be OK teaching Agriculture. I’d had no farming experience. I’d never studied the subject but an Australian volunteer, Liam laughed and threw me a book saying, “don’t worry, here’s the text book”.

For the next 9 months, I taught Biology and Agriculture to a group of students aged between 18 and 25. My classes were very enthusiastic and patient with my teaching and together we made our way through contour ploughing even though none of my students had ever seen a hill (we actually had to spend a morning making one out of sand so that they could try to imagine what a hill looked like, this was flat desert) but I did struggle with animal husbandry and artificial insemination. That got a little bit confusing and there were a lot of giggles.

At the time, it had been six years since Namibia had gained it’s independence. Most of the teachers were Namibians, some who’d been sent overseas during the troubled years to be trained to return as teachers once they’d won the war. The final six of us were volunteers like myself. Everyone of the Namibians I met over those months had been through more than I could ever imagine. The students in my class told stories of abuse, of hiding under their beds with their faces buried in the sand as bombs exploded around them. Every week there were mines still being cleared and exploded outside the school grounds. There were posters on the wall that said, ‘Don’t touch it. Report it’. Accompanied by a series of pictures of childrens toys (these are what the landmines looked like). The teachers talked about what it was like to be seperated as a child and sent off to far reached places across the world to be educated for a life and career that they hadn’t chosen for themselves and yet there wasn’t a day that went by that wasn’t fun. There wasn’t a day when I saw anyone feeling sorry for themselves or down about life. Life was to be enjoyed and celebrated and if something went wrong other people were always on stand by to help you out.

It was in Namibia, despite a diet of beer and chips or, on special occasions, pasta with tinned pilchards. I learned that life wasn’t about money or power or material posessions.

The people had a vision that they dedicated themselves to. For a brief moment in my life, I got to be a part of that vision and I learned to understand the power it gives people; the sense of fulfilment they experience as they achieve each milestone, and the joy they have working together as a community to make that vision a reality.

For the first time in my life, the world slowed down. We’d lie out on the sand of the desert floor and look at the stars. With no lights for hundreds of kilometres, the night sky was spectacular. In the evenings, the students in the school would sing. One classroom would start up while they were doing their homework, and others would join in. Hundrends of voices singing together in perfect harmony. It’s an experience I will never forget and one of the greatest priviledges of my life.

I learned to be grateful for everything I had. To seize any opportunity. And to remember that the most important things in life are about being loving, kind and accepting.

When people come together and support each other to create a better future, nothing much else matters because no matter what your current situation is, a powerful vision inspires people with hope. It gives them the motivation to overcome the challenges in front of them, and bonds them in a way that leaves them fulfilled and happy.

It was something that was missing from my life back home and I learned there that I wanted to create a life for myself that embodied that. Later I would learn that my real purpose would be to inspire others to live life with vision.

I’ve written a short e-guide on ‘Vision’ for companies. 🙂 Click here to download: “How to inspire your employees and get them excited by your company vision”.