The 3 Worst Limiting Beliefs Holding You Back
Video storytelling is arguably the most powerful tool in the art of communication.
If you have an idea, product or service that your audience will benefit from you need to use video to communicate what it does to those that count.
It’s takes a lot of hard work to build an idea that works, it takes a lot of hard work to get people interested. It’s a complete and utter waste of time, energy and money to let all that effort go to waste and drop the ball at the finishing line.
The challenge, and I understand this because it’s real. Is that video is an expensive medium and it’s not always easy to find the budget.
The good news is that you already have everything you need stored away in the pocket of your jacket or tucked away in your bag. Your smart phone is so powerful, it has everything you need to make amazing video stories that will give you the power to make sure that your ideas, product and services get the attention they deserve.
The only thing holding you back are 3 limited beliefs.
Limiting Belief #1 - ‘I’m a technophobe I can’t make videos!’
The most common thing we hear people say is, ‘I’m a technophobe. I can’t make videos!’ And I can understand that. Technology can be confusing at first, but it doesn’t have to be. Filming is obviously easy. All you need to do is press record. Editing is a little more complicated, but picture this. If I gave you some glue, a pair of scissors and the transcript of your last pitch and I asked you to cut up your conversation into little bits, throw out the parts you didn't like and keep the parts that you did. And then I asked you to stick all the bits where you said it right back together in an order that makes sense would you be able to do it? If your answer is, ‘Yes!’ Then you can master editing, because that’s exactly what you do when you edit, albeit on a computer screen.
Limiting Belief #2 - ‘I don’t have the time.’
I can’t count the amount of times I’ve heard someone say, ‘I don’t have the time.’ We all say we don’t have time but we do. We have plenty of time. What we mean, is that we haven’t made it a priority. 3 years ago, someone told me I should be using Facebook ads. I didn't believe them. I’m not a huge fan of Facebook advertising and then this year someone convinced me that it was the best way to reach a wider audience. I dedicated a few weeks to learning about the different types of ads and how to set them up and you know what? It was easy. And I reached a whole new group of people and they’re amazing. So, the real question is this, ‘can you afford NOT to dedicate a bit of time to learning a new skill that will give you the power to get your ideas, products and services the attention they deserve?’
‘Right, I didn't think so!’
Limiting Belief #3 ‘No one will want to watch my videos.’
And finally, ‘No one’s going to want to watch my videos!’ Are you sure about that? You have an idea, product or service that is of genuine benefit to a group of people. If they knew about it and they acted on it then their lives would actually be better for the experience. The only problem you have between where you are now and where you want to be is that they have no idea that what you’re offering is useful to them.
I wish someone had persuaded me 3-years ago that I needed to master Facebook advertising. I wish someone could have shown me a case study video of someone that I would relate to, to prove to me the impact it would have on my life. Because if they had convinced me to make it a priority, I might be much further ahead on my journey and your audience are no different.
So, yes, they do want to watch your videos, you do have the time and you have all the skills and technology you need to be able to make amazing marketing videos. So, go out there and make sure your ideas, products and services get the attention they deserve, so that we’ll all be better off.