Amazing testimonials are the icing on the cake when it comes to selling what you do.
It takes a lot of hard work and effort to create a product or service that’s of real benefit to your customers. It takes a lot of hard work and effort to get their attention and get them interested in what you do. And now that you’ve got them this far, you don't want to waste all that hard work and effort by losing them. Instead you want to sweep them up off their feet on a wave of positive emotion and carry them over the finishing line, so that they buy your product or service and reap the rewards of all that you have to offer,
Research shows that 88% of people trust online reviews as much as they trust a personal recommendation. But unlike personal recommendations, testimonials give you the opportunity to craft the message in a manner that your ideal customers will both connect with and be inspired by, which to me, makes testimonials the most powerful way to get people over the line and buy what you do.
But how do you get someone to agree to give you an amazing testimonial? How do you get you get your favorite customers to give you just the right information, that you need in order to inspire your audience to buy?
Build a relationship with your customers.
If you don’t already know your customers, start building a conversation with them. This might be in person or on-line. It doesn't matter whether you meet them face-to-face or in a social media group or you send them regular newsletters or updates. Start asking them questions. Find out who they are, what they want, what they’re afraid of and what they want their future to look like. The key is to build a connection with them, so that above and beyond what you’re selling them, they like and trust you as a person.
Share your vision for the future.
What is it that you want to achieve with your business? Do your customers know about your hopes and aspirations? Do they know what you care about? If not, then start to share your vision for the future with them. Let them into who you are and what your values are. The more you share, the more your ideal customers will become loyal fans. That’s because your ideal customers are likely to share the same values and vision as you. They were attracted to your business for a reason and by opening up to them you will not only strengthen your bond you will create loyal fans for life.
Ask them to help you.
You don't need to ask your customers for an outright testimonial. You can simply ask them for their support. Now, that they know, like and trust you, you can share with them what you're hoping to achieve and ask for their help. Connect them to your higher purpose and ask them if they could spare some time to have a conversation with you about that. Ask them if you can record the conversation so that you can refer back to it and then talk to them about who they are, what challenges they faced, why they chose to buy from you, how you’ve solved their problems and what their future now looks like.
From this conversation you can get an Amazing Testimonial and testimonials truly are money in the bank. Taking the time to get to know your customers and build a library of amazing testimonials, so that you can sweep people off their feet and carry them over the line is quite simply smart business. So, work hard to create amazing success stories for your customers and then share them with the world. Good Luck!