Category: Testimonials

“We used the videos in our recruitment process and it was massive for us because people really aligned with our values so when they came to the interview they were like, ‘Oh my God. I need to work at this place.’ cause they could really feel what we were about. Which is a lot more effective than sending people you know a PowerPoint about what your strategy is or getting people to look on the website like. What’s better than watching videos of people who work there right now and what they say it’s like to work at Avanti and hearing from the customers and the difference you would make if you worked in Avanti. Like, how cool is that?” – Sasha Lockley, Executive

“We’d done some beautiful research work in mapping out our customer journeys. We needed to make it really simple. Really easy for people to digest. We engaged Real TV to partner with us. I think one thing that really stood out was not just how easy the team made it. I think it was more than that, really getting immersed, um, actually spending time with me attending store to better understand what the project and the program was all about. I’d typically not expect, um, an agency to be that invested and it’s really great to have that kind of a partnership where you just feel like you’re colleagues, you can text, you can call each other and we’re in this together. And there were times when I’d also probably forget that actually, are you, on, oh what no, you’re an agency! – Neha Bhardwaj, People Experience Consultant

If you’re talking about the impact that you have on customers and the customer strategy and the direction you want to take. Well then why not then go out and have an ongoing program that shows the reality of the difference that your business has made to customers. You know…why wouldn’t you..I don’t….why would you not want to celebrate those stories. The rest of its numbers and process really, so it’s telling the human story because people buy from people. People work for people and that’s where the focus needs to be.” – Sasha Lockley, Executive

“The culture video clip was something we wanted to do for a while. We loved the style, you know, so Reuben and the team would hang out and jump out of the bushes and grab a five-second sound bite. And the resulting outcome of that was it’s a very earthy, pithy expression of people. It’s just real people talking about their experiences on an everyday basis. And it’s one of the things I would encourage companies to do, because you know it’s one thing to experience the culture when you’re part of the company; it’s another thing to share the cultures. And there’s a lot people can learn about how companies can build a culture that has been successful.” – David Darling, Former CEO Pacific Edge

“We had seven or eight different people contributing and when you’ve got eight different people giving creative input that can really complicate and blur things. But the team navigated through that really seamlessly and really effortlessly with no friction. So that was beautiful, that was beautifully done. In addition to that every single person that I talked to who was involved only raved about their experience. One of the people who was part of this sent me the loveliest note to go, ‘Oh my god! I felt like a celebrity. It was so much fun. Reuben really looked after, you know how I felt because that was quite daunting.’ I felt they were a little bit nervous, um but, they almost described it as a life-changing, once in a lifetime. I think that speaks volumes for the team in how comfortable they can make anybody feel.” – Neha Bhardwaj, People Experience Consultant

“I’d never heard of Real TV before this project. I’d never heard of why they specialize in this ‘documentary style’, ‘real stories’ or how that could work. So, I was a little bit sceptical. So, their approach, really simply put is about real stories, they’re not staged, they’re not scripted. And it’s being able to bring them to life to amplify or emphasise the key messages. In this particular case it may have been real customers. It may have been real people talking about their experiences for good or bad. To see that in camera can be really confronting or it can be really flattering depending on how well you’re going. Um so I think that approach is really unique but it’s really impactful and it works.” – Neha Bhardwaj, People Experience Consultant

“Real TV captures the people part of it, the empathy and the impact of these sorts of decisions and of course, the business that we’re in is a very sort of emotional business. It’s medical, it’s medical technology and there are some features about that that Real TV can grab very easily. I hark back to this concept of getting in touch with the soul of the people when you’re trying to tell these stories about patients and their journey. So, there will be, for sure, a direct correlation between having this high-quality content and the results that we see in the market today.” – David Darling, Former CEO Pacific Edge

“So, when we made the decision to use Real TV what I liked was the relatively high-level briefing that we gave which really talked about the history at a very high level and our values. So that was really simple, it was really easy, and not onerous. I didn’t need to be involved in figuring out what the story was cause they found the magic themselves just with that little bit of context at the start. So it was really…well it was breezy, actually um and then I got to watch the video and went ‘Oh my god! That’s our story.’ – Sasha Lockley, Executive

“Hands down the quality of the video and the brief that we got was extremely well received. So it was inspiring, it was energizing, it really brought those stories to life in….probably a better way that we’d imagined. And what has been incredibly exciting is every time we watch through and go through the videos, people have the same ‘a-ha’ moment. The ‘oh’ ‘wow!’ and exact words, ‘I feel so inspired.’’ I feel so energized.’ But you can see it on their faces, it’s had that impact that we needed.’ – Neha Bhardwaj, People Experience Consultant

“What we love about Real TV because we’ve worked with you for a number of years now is you have the ability to capture those stories in a very genuine, authentic way. It’s not scripted so we don’t like our people to be forced to act a certain way but you got in there and actually talked to our people and had conversations and captured what it was like for them in our business every day as they’re working with customers, as they’re working with each other what it meant to live our vision, purpose and values. And that for us is fantastic, it’s very genuine, it’s really emotive and it’s very compelling to watch.” – Kerry Cornelious, Transformation Lead – People & Capability