“We used the videos in our recruitment process and it was massive for us because people really aligned with our values so when they came to the interview they were like, ‘Oh my God. I need to work at this place.’ cause they could really feel what we were about. Which is a lot more effective than sending people you know a PowerPoint about what your strategy is or getting people to look on the website like. What’s better than watching videos of people who work there right now and what they say it’s like to work at Avanti and hearing from the customers and the difference you would make if you worked in Avanti. Like, how cool is that?” – Sasha Lockley, Executive