“Videos need to be a part of an everyday marketing campaign. You need to be able to characterize your company extremely well. People have short attention spans. They get overloaded with information. It’s easy to watch a clip; it’s very demonstrative, more so than the written word. It tells the story of a company. It helps with adoption. So yeah, it’s a great asset to have.” – David Darling, Former CEO Pacific Edge
“The way we use Real TV videos is that we use them really early on in a presentation. The first thing is it gives our reps credibility that you know they’re good enough to be there talking about what they’re talking about. And then um, the second thing is absolutely emotion. And Real TV are really clever about how they draw those two things out. When you first watch a Real TV video I can almost guarantee you’re gonna have, a, you know…it’s going to be a ‘spine-tingling’ moment that’s just what happens. So, if you’re feeling that, the customers certainly going to feel that, you know. My direct sales teams are out selling the business they can feel confident that in their tool kit are the stories of some of New Zealand’s biggest companies talking about how and what we do for them makes them better. I mean it gives them a lot of confidence.” – Scott Hedgman, GM Sales Freightways
“The US is a big place, 16,000 urologists, so you can get a link for a clip to these guys very easily and very quickly. Without these, we wouldn’t be able to reach these people as effectively. We know these people are difficult to get to. They have a very short window where they’re not looking after patients. So, to be able to get them at the right time, get them at home carries a long way. And you simply can’t get in front of people physically. Covid’s taught us these. And having these tools there, it’s hard to know just how we would have fared in the covid pandemic if we weren’t able to utilize these tools in our virtual selling environment.” – David Darling, Former CEO Pacific Edge
“I hired Real TV because we really needed to tell the story of Avanti and how amazing it was. So, when I first watched the videos I cried because I was so happy that…look I can still do it now. I’ve still got a tear because I was so happy that the real essence of Avanti’s fabric came through because we included members of the team. And you could see that there was a really common theme around our story that was way beyond the founder. Way beyond the customer and you could see how it all knitted together.: – Sasha Lockley, Executive
“When we knew that we needed to be able to communicate something this big to over 6000 people and actually make it hit home and make a connection. We asked Real TV to come in and talk to us about what we were trying to achieve and the outcomes we were looking for. Real TV make it very easy and they help you understand what are the outcomes you want, what is the mechanism, what are the story that you’re trying to sell. And help you identify the real crux of what is your challenge. And how do you want to present that. And how can we get there. Real TV made it very easy. And once we’d talked about the brief off they went and came back with this plate of gold really.” – Kerry Cornelious, Transformation Lead – People & Capability
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“From a cost perspective, any marketing-type materials going to cost a bit of money. That’s the reality of it. It’s all about impact and having seen what we’ve seen since we’ve launched this initiative, we’re getting a lot of mileage out of our videos. When I look at all of our content that’s being viewed, whether it be slides, whether it be animation, whether it be video, videos are by far the most impactful. And our prospects and our customers are 100% engaged in this material. Um, the other thing which I don’t know how you put a value on it, it’s made our sales reps feel a hell of a lot more confident.” – Scott Hedgman, GM Sales Freightways
“Before we started filming, ah, being new to it we started writing a script. And the script for me was what are all the things that I wanted to get across. And it was Reuben that said to me, ‘Tara, don’t worry about the script. I’ll ask you questions and just answer them in any way you can. I was so surprised, that we were able to get that across without a script! I would recommend you don’t use one. Um I think it’s just so much more natural without it.” – Tara Parata, Head of Genesis Care
“So, the feedback that we’ve had from our stores with our latest vision, purpose and values video is incredible. They absolutely love the video. They love the, um, examples that our people are giving them. They can relate to that. The people who have contributed to our video feel so proud. And it’s really moving to watch. It gives you that real sense of you are part of one family, you’re part of the bigger core of Mitre 10, not just on your own, whether you’re working in Westport or whether you’re working in Levin or whether you’re working in Papamoa. You’re actually part of something bigger and there’s a huge sense of pride” – Kerry Cornelious, Transformation Lead – People & Capability
“I think when you’re doing a video you always have to justify, you know, the measures of success or your ROI on any project. So, you know we were weighing different options, it’s like, is actually, is video actually the best in terms of return on investment. How do you know it’ll really be effective? Or it’ll be sticky? But more importantly, will it really have the impact that we want it to have? And absolutely everything that we’re doing in the program there are some hard metrics and data that we’re collecting. And already in two weeks, you can see a material shift in that culture and that’s exactly what we wanted to see.” – Neha Bhardwaj, People Experience Consultant
“We run a digital marketing program and the reason being is that cancer is a very emotive topic. The caregivers, the family, the friends they go online. They look immediately. To be able to bring all the nuances of patient interaction, where to go, how to get it and how to do it. It’s better expressed in a video clip. And so, it is the number one element in our digital marketing campaign. And of course, in the United States, you have 327 million people; when they go into say, a patient community and they’re looking for information on, say, bladder cancer, then to click on, uh, to a video clip and see how someone’s dealing with it or hear somebody talking about it, it’s very compelling.” – David Darling, Former CEO Pacific Edge
