“The way we use Real TV videos is that we use them really early on in a presentation. The first thing is it gives our reps credibility that you know they’re good enough to be there talking about what they’re talking about. And then um, the second thing is absolutely emotion. And Real TV are really clever about how they draw those two things out. When you first watch a Real TV video I can almost guarantee you’re gonna have, a, you know…it’s going to be a ‘spine-tingling’ moment that’s just what happens. So, if you’re feeling that, the customers certainly going to feel that, you know. My direct sales teams are out selling the business they can feel confident that in their tool kit are the stories of some of New Zealand’s biggest companies talking about how and what we do for them makes them better. I mean it gives them a lot of confidence.” – Scott Hedgman, GM Sales Freightways