“The US is a big place, 16,000 urologists, so you can get a link for a clip to these guys very easily and very quickly. Without these, we wouldn’t be able to reach these people as effectively. We know these people are difficult to get to. They have a very short window where they’re not looking after patients. So, to be able to get them at the right time, get them at home carries a long way. And you simply can’t get in front of people physically. Covid’s taught us these. And having these tools there, it’s hard to know just how we would have fared in the covid pandemic if we weren’t able to utilize these tools in our virtual selling environment.” – David Darling, Former CEO Pacific Edge