Digital marketing done right!


“We run a digital marketing program and the reason being is that cancer is a very emotive topic. The caregivers, the family, the friends they go online. They look immediately. To be able to bring all the nuances of patient interaction, where to go, how to get it and how to do it. It’s better expressed in a video clip. And so, it is the number one element in our digital marketing campaign. And of course, in the United States, you have 327 million people; when they go into say, a patient community and they’re looking for information on, say, bladder cancer, then to click on, uh, to a video clip and see how someone’s dealing with it or hear somebody talking about it, it’s very compelling.” – David Darling, Former CEO Pacific Edge