“Real TV captures the people part of it, the empathy and the impact of these sorts of decisions and of course, the business that we’re in is a very sort of emotional business. It’s medical, it’s medical technology and there are some features about that that Real TV can grab very easily. I hark back to this concept of getting in touch with the soul of the people when you’re trying to tell these stories about patients and their journey. So, there will be, for sure, a direct correlation between having this high-quality content and the results that we see in the market today.” – David Darling, Former CEO Pacific Edge