“So, when we made the decision to use Real TV what I liked was the relatively high-level briefing that we gave which really talked about the history at a very high level and our values. So that was really simple, it was really easy, and not onerous. I didn’t need to be involved in figuring out what the story was cause they found the magic themselves just with that little bit of context at the start. So it was really…well it was breezy, actually um and then I got to watch the video and went ‘Oh my god! That’s our story.’ – Sasha Lockley, Executive