OUR THOUGHTS


Trust in me

“The implications of the global trust crisis are deep and wide-ranging,” says Richard Edelman, president and CEO of Edelman. Yet, of the four institutions, the report noted business is viewed as the only one that can make a difference…

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That’s A Wrap

A festive shout out to all those who kept it real!

We’re proud to see out 2019 with a spring in our step and many happy memories to carry us through the Christmas mayhem into 2020 – and we couldn’t have done it alone…

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Patagonia’s Grounded Vision

No Cliff Hangers

Why Patagonia’s Grounded Vision Has Won Them Long-Term Love – Not Recognition

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Be What You Mean

A Spoonful of HR, Helps the Marketing Go Down
If there was ever a time to have a message and mean it – it’s now. Why? Because what’s really driving us to be our best, and perform our best in business, isn’t as simple as a pay check or work-at-home option. ..

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Shooting real innovation: Innovation Council partners with Real TV

TV documentary makers Kim Goodhart and Reuben Pillsbury were dismayed by what they called “plastic flower corporate videos” – phoney-sounding exhortations to customers or employees.

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Success: Corporate videos keeping it real

Kim Goodhart and Reuben Pillsbury are tearing up the script in favour of a more ad lib approach to corporate videos.

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CEO series delves into the ‘new organic’ of leadership

A locally made online video series, Up-close-and-personal with NZ’s leading, visionary CEOs by Auckland Inspiration and Communications Agency, Real-TV, is discovering…

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How does your CEO handle failure?

Everybody experiences failure, but a common theme among Kiwi CEOs is that it is easier to keep these risks in perspective when they have a solid ‘why’…

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Voxy – CEO series delves into the ‘new organic’ of leadership

It’s not unusual for some of New Zealand’s CEOs to find themselves in the media for all the wrong reasons – criticised for their high salaries and scrutinised over performance…

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Film Producers Teach Sales People How to Tell Phone Stories

Award Winning Film Producers Teach Corporate Sales People How to Create Video Stories on Their Phones.

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"You walk into our stores now and you can feel it. It’s different. People know why they are there. They’ve got a sense of duty. It’s not just because they are going to get paid. It’s actually I’m a customer myself and when I shop this is what I expect so that’s what I’m going to give to my customers."

Kirsten Riechelmann
Change Manager, Omni Channel, Mitre 10

"The first time that I saw the, 'Inside Mainfreight' video, was one of the most satisfying moments of my career because there were 2 different team members who were sharing the reasons why they worked at Mainfreight and they were using words that I’d never use in a million years but they were appropriate words that told their story."

Martin Devereaux
Group Manager, Team Development, Mainfreight

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