Will your video have this impact?

“I think when you’re doing a video you always have to justify, you know, the measures of success or your ROI on any project. So, you know we were weighing different options, it’s like, is actually, is video actually the best in terms of return on investment. How do you know it’ll really be effective? Or it’ll be sticky? But more importantly, will it really have the impact that we want it to have? And absolutely everything that we’re doing in the program there are some hard metrics and data that we’re collecting. And already in two weeks, you can see a material shift in that culture and that’s exactly what we wanted to see.” – Neha Bhardwaj, People Experience Consultant