“Yeah, I think there’s a real art in telling the story in a realistic way, and that’s something that Real TV does extremely well and that’s why we work so closely with Real TV and have done for a long time now. And you see in the video clips. I mean, it’s close to the bone. This matters to people. You know, it’s their life in their hands. And so to be able to capture how somebody has become aware of their cancer, how their dealing with their treatments and management and then following them on their journey – I mean, it’s just tremendous. But you need to have empathy. There’s plenty of video clips out there that just don’t show the empathy. They don’t have the common touch, and that’s gotta be portrayed, it’s gotta be realistic, it’s gotta be real life, and that’s why we use Real TV.” – David Darling, Former CEO Pacific Edge