“The culture video clip was something we wanted to do for a while. We loved the style, you know, so Reuben and the team would hang out and jump out of the bushes and grab a five-second sound bite. And the resulting outcome of that was it’s a very earthy, pithy expression of people. It’s just real people talking about their experiences on an everyday basis. And it’s one of the things I would encourage companies to do, because you know it’s one thing to experience the culture when you’re part of the company; it’s another thing to share the cultures. And there’s a lot people can learn about how companies can build a culture that has been successful.” – David Darling, Former CEO Pacific Edge