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“From a cost perspective, any marketing-type materials going to cost a bit of money. That’s the reality of it. It’s all about impact and having seen what we’ve seen since we’ve launched this initiative, we’re getting a lot of mileage out of our videos. When I look at all of our content that’s being viewed, whether it be slides, whether it be animation, whether it be video, videos are by far the most impactful. And our prospects and our customers are 100% engaged in this material. Um, the other thing which I don’t know how you put a value on it, it’s made our sales reps feel a hell of a lot more confident.” – Scott Hedgman, GM Sales Freightways