Video Production Brief
After the tragic death of a man on site, Carter Holt Harvey wanted a video to tell his story and to change attitudes around health and safety.
The video involved family, friends and co-workers. By allowing people to be vulnerable and emotional it sent a powerful message that even if you’re a tough bloke it’s okay to care. It sent the message that management welcome input from workers and that everyone is in this together.
Safety messages were embedded in the story and told by employees, so that it never felt like a lecture, but was an inclusive and common sense approach to safety.
HEALTH AND SAFETY
CARTER HOLT HARVEY