Video Production Brief:
To foster understanding and awareness across a diverse organization around the importance of Health and Safety, reporting accidents and near misses, and becoming proactive in identifying hazards.
We filmed across 7 departments and looked at the very real issues each faced. We celebrated the work they do in helping their communities, and emphasized that they also had to help one another.
We profiled a few real accidents and how they may have been prevented. And we harnessed very real emotion through video. The resulting video created huge awareness around the cultural shift required within Auckland Council.
HEALTH AND SAFETY, STRATEGY