If you’re talking about the impact that you have on customers and the customer strategy and the direction you want to take. Well then why not then go out and have an ongoing program that shows the reality of the difference that your business has made to customers. You know…why wouldn’t you..I don’t….why would you not want to celebrate those stories. The rest of its numbers and process really, so it’s telling the human story because people buy from people. People work for people and that’s where the focus needs to be.” – Sasha Lockley, Executive