Unless you’ve been hiding under a rock for the past 10 years then you know that the best way to sell your idea, product or service is through marketing videos.
But a quick venture into the world of video production companies might have left you feeling just a little bit frazzled because marketing videos are by no means cheap!
Well, don’t worry because I’m here to tell you that that’s no longer a problem. Why?
Because the next big thing in video marketing, is completely and utterly FREE!
So, what is it?
It’s video stories that you can make on your phone!
And no, I don’t mean videos like the ones that you might make of your kid’s birthday party or the work Christmas party. The point and shoot type.
And I don’t mean the fun gimmicky ones that the clever millennials know how to put together for TikTok or some other app.
I’m talking about authentic, video stories of your favourite customers, clients or people telling their story, in their words about how your ideas, product or service solved whatever problem it was that they were facing.
These video stories are quite simply, the most powerful tool in the art of persuasion.
So, if you want to stand out from the crowd and make sure that your ideas, products and services get noticed then you need to be sharing authentic, video stories with your audience.
Now, if you think that sounds complicated. It’s really not.
Here’s what you need to do.
Step 1:
Find someone that has direct experience of your idea, product or service that’s now a raving fan of whatever amazing thing you’ve created.
Step 2:
Get out your phone and film them while you ask them 4 questions:
- Who are you?
- What problems or challenges were you facing?
- How did I/we solve them?
- And what has been the outcome?
Step 3:
Film some video of them both struggling with the challenges that they were facing and reaping the benefits of your idea, product or service.
Step 4:
Download iMovie on an iPhone OR Adobe Premier Rush on your Android.
Follow the instructions to import your interview, cut out the bits you no longer want (like you asking the questions), add some pictures over the top, layer in a bit of music and then add a title to the front of your video.
Step 5:
Post it on social media, play it at your presentation or email it to your target audience.
It really is as simple as that.
Don’t worry about getting it perfect. This is not about creating slick, flashy, marketing content that costs thousands!
You don't need to spend that because the most powerful tool for your marketing strategy is not a flashy, marketing video. It’s an authentic, video story of someone talking from the heart about what they truly think and feel about what you do.
There’s nothing more powerful that that.
So, go out there and give it a go.