Mainfreight approached us to make a video in ‘SnapChat’ style to be released across social media. They wanted it to appeal to Graduates and show it as a fun family-like culture, perfect for young, ambitious people.
We shot the video on a go-pro as a first-person point-of-view, giving it a very homemade look and feel. It’s fun, fast-paced and uses tongue-in-cheek graphics. Prior to launch we released a ‘teaser trailer’ in the style of a mock movie trailer. Both videos were very successful.