Video Production Brief
To push back against the misinformation on targeted insecticides which opponents claim are harming the NZ bee population. In fact, the science says that alternatives such as aerial spraying are much worse to the health of bees. The bee population is thriving in NZ, in no small measure to the products that Bayer has developed.
We researched the science, found news items online and put the opposition arguments under the microscope. We interviewed the Bayer CEO, a top crop scientist, and a Bayer scientist who keeps his own beehives.
We used archival shots, our own drone and scenes on location to tell the compelling story which runs counter to a misinformed popular narrative.