MITRE 10: NEW INITIATIVE – KITCHENS


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About Project

[/vc_column_text][vc_separator color=”custom” align=”align_left” border_width=”3″ el_width=”20″ accent_color=”#dc3564″ css=”.vc_custom_1445607710681{margin-top: 0px !important;}”][vc_column_text css_animation=”right-to-left”]Video Production Brief


The Category Manager needed to roll out a huge revamp of kitchen displays and their layout in every Mega Store. She wanted to educate the team members as to why they made the changes and how it would benefit them, and their customers.

 

Project


We filmed at the trade fair, at suppliers and at Megas to look at the entire kitchen project from supply chain, to selling to customers. We showed real customers and team members as they experienced the new kitchens first hand, recording their reactions.

The resulting videos meant that there was tremendous buy-in from owners and team members around the new initiative.[/vc_column_text][vc_separator color=”custom” align=”align_left” accent_color=”#eeeeee” css=”.vc_custom_1445608032298{margin-top: 0px !important;}”][vc_row_inner css=”.vc_custom_1447337657660{margin-bottom: 50px !important;padding-right: 15px !important;padding-left: 15px !important;}”][vc_column_inner width=”1/2″][vc_column_text css_animation=”left-to-right”]CATEGORY
CUSTOMER EXPERIENCE, ENGAGEMENT[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text css_animation=”left-to-right” css=”.vc_custom_1466066717717{margin-bottom: 20px !important;}”]CLIENT
MITRE 10[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]