What makes an inspiring company vision?

What makes an inspiring company vision?

Sir Peter Blake’s famous strategy “Will it make the boat go faster?” and US based Southwest airline’s “Will this make us the low cost airline?” are powerful statements that epitomise what can be achieved when a leader keeps things simple.

If you’re a business leader wrestling with how to inspire your staff with your vision, simplify it. Albert Einstein’s first rule was, “Out of clutter, find simplicity”.

Leader of the Russian Revolution, Vladimir Lenin, kept it simple with, “Peace, land and bread” and Kickstarter found its legs with, “To help bring creative projects to life”.

They all understood that complexity is hard to process. It’s also boring, lifeless, and uninspiring.

If you want a vision your people can understand and embrace, begin by reducing it to the core essence of your company’s existence, or in the words of Dr. Seuss: “So the writer who breeds more words than he needs, is making a chore for the reader who reads”.

  1. Begin with a reason why
  • If your reason why is about ‘doing good’ or ‘making a difference’, use that, and only that – rather than introducing lots of goals and other fluff. For example: “Teach 10 million kids, end poverty and make money doing it.” – Bridge International Academies
  • If your reason why is to be customer centric, use that e.g. “To make people happy.” – Disney.
  1. End with your ultimate objective

Ending with your ultimate objective gives you and your team something to aim for. As American poet Bill Copeland wrote: ““The trouble with not having a goal is that you can spend your life running up and down the field and never score”.

Bridge International Academies plans to end poverty and make money doing it, Sir Peter Blake’s ultimate goal was to go faster and Southwest airlines at that time would settle for nothing less than ‘being the cheapest’ airline.

We leave the final word to Isaac Newton: “Truth is ever to be found in simplicity, and not in the multiplicity and confusion of things”.

Click here to download: “How to inspire your employees and get them excited by your company vision”.


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