How important is it to feel deeply connected to what you are trying to do? Kevin recognises that the new generation are more attracted to businesses with more purpose. After experiencing a role where he felt he could make a really big difference to NZ he understands it. Purpose brings people together. You see it in employee engagement. You see it in the way people act and behave. You see it even in the micro-decisions people make in every moment of every day. Once people have purpose they’re aligned, heading in the right direction. It’s not to say you can’t be successful without it but you will perform a lot better with it.