If you don’t have the budget to hire the professionals but you still need to share your ideas, products or services with your customers, your people, your board or your executive team then you need to learn how to utilise the power of authentic video storytelling on your iPhone, so that you can:
- Captivate your audiences’ attention.
- Engage them with your message.
- And influence the way they act.
In REAL STORIES – REAL IMPACT our FREE 4-PART video series we share the secrets that we’ve learned over the past 20 years of making award-winning, prime-time TV to teach you how to utilise the power of authentic, video storytelling on your iPhone.
In REAL STORIES – REAL IMPACT you will:
- Master how to introduce your main character, so that the audience immediately connects with them.
- Learn how to grab your audiences’ attention with a hook that speaks to their problems.
- And find out how to carry your audience on a wave of positive emotion, so that they feel inspired to act.
Authentic video storytelling is the most powerful tool in the art of persuasion. So, if you want to stand out from the crowd and get your message heard above the noise then don’t rely on a budget videographer who doesn’t understand your message to do the job for you – instead register NOW for our FREE 4-part video series REAL STORIES – REAL IMPACT and learn how to make your own authentic video stories on an iPhone.
The REAL Experience
Online iPhone and Video Storytelling Course
This is our signature online course based on our original 1-day workshop.
In this course you’re not only going to learn how to master authentic video storytelling on your iPhone you’re going to learn our secrets for how to captivate, engage and influence your audience, so that you can get your great ideas out into the world and acted on.
We’ll begin with: –
Stage 0: Developing your Idea
In the beginning you’re going to spend some time exploring what you want to achieve with your video story. You will consider not only how this result will improve things for you and your business but reflect on how your ideas will transform your life and the lives of your audience.
Stage 1: Getting to know your audience
You may think you know your audience but now is the time to intimately discover what actually makes them tick. The more you know them the more adept you will be at speaking directly to them.
Stage 2: Crafting your story.
Now, you’re going to decide not only which story to tell but how to tell that story. You will master how to introduce your main character/s, so that the audience immediately connects with them. You will learn how to grab your audiences’ attention with a hook that speaks to their problems. And find out how to carry your audience on a wave of positive emotion, so that they feel inspired to act.
Stage 3: Filming your story.
This is the fun stage where you get to take out your iPhone and film your story. You will learn how to use lighting to your advantage. Discover the importance of sound. Master framing in order to set the scene and the mood. And best of all learn how to interview your main characters, so that you can capture their real thoughts and feelings told from the heart. This is what will captivate your audiences’ imagination. This is the magic of authentic storytelling.
Stage 4: Editing your story.
But the secret to all great storytelling actually comes down to the editing. So, in this stage you’re going to download iMovie and learn how to cut up all the amazing material that you’ve filmed and piece together the interviews to tell a captivating story. Then you will master how to add cutaways to add depth and meaning. And layer music, sound effects and graphics on top, so that you can really captivate, engage and influence your audience.
Stage 5: Communicating your idea with Impact.
Congratulations! You’ve completed your video story! Now it’s now time release your video story into the world and inspire your audience to act.