The toughest place to be is the CEO. But when does a leader change tack, and decide to move away from just creating profit for the shareholder and decide to do something for the benefit of the whole community? It seems cliché to say a midlife crisis can change a man’s values but it’s not unusual. Often, when people reach the top of their career and have made more money than they ever imagined, they start to see that material wealth does not bring happiness and fulfillment. It has no purpose. Giving back does, and that’s exactly what Sam is set on doing through Simplicity Kiwi Saver.