Video Production Brief
Noel Leeming wanted to utilize video to help recruit new team members.
Initially envisioned as the COO talking to camera with a script, we suggested a different approach – utilizing Tim’s natural abilities to empathize and engage with staff through impromptu chatting, interacting and listening.
This, combined with genuine moments from team members conveyed the real culture; a caring and fun environment within Noel Leeming’s stores. Tim loved this approach, and since becoming CEO has used us as the supplier for their internal videos.