The Innovation Council wanted videos that could encourage interest in companies registering for the awards. And also for celebrating the winners at the awards. These videos serve to showcase the event, the people, and form marketing collateral for the following years awards.
We filmed a variety of videos – profiling last years winners ‘heros’ stories. And also a round table discussion with them about what is innovation. On the awards evening we filmed the entire event, from the cheese and nibbles, to the announcements of winners, and their reactions. Later these formed video profiles telling the story of each winners business and the innovation behind it.