Video Production Brief
To inspire new team members with the values and purpose behind the Trusts, their special role in the local community, and the ability for staff to progress and fulfill themselves in the organization.
We filmed in a variety of locations to showcase how varied the interests of the Trusts are. Restaurants, bars, liquor outlets, and the general community. We spoke to team members about their jobs and what gave them pride in their work.
The CEO interview formed the spine of the story, but many others contributed with off-the-cuff moments of genuine affection and fun. Crucially, we showed the role of the Trusts as a guardian of the community, through talking with customers, and even filming real interactions such as youth without ID being prohibited from purchasing alcohol.
MARKETING, ENGAGEMENT, STRATEGY, RECRUITMENT
WEST AUCKLAND TRUSTS